Spar Croom presented at the international Spar congress in Amsterdam
Spar Croom will be featured at the 65th Annual International Spar Congress in Amsterdam, taking place May 22-28 in Amsterdam.
The Co Limerick-based store, which has served the people of Croom for over 40 years, is owned by Padraig Broderick, who bought the store in 2003.
Spar Croom currently employs 44 local people and serves the 1,250 people who live there.
The store underwent its latest redesign last year and is now a 6,725 square foot store, having added to the size of the store by moving into the former Ulster Bank building, which was adjacent to the existing store.
Padraig Broderick describes the new store as “fresh and modern” with high ceilings. An artisan bakery has been added, the delicatessen offer has been redesigned and expanded to offer more fresh products, and the offer offered at the meat counter has been expanded to offer customers more ready-to-cook products. The store also features Spar’s latest design in layout and traffic flow, and is a direct response to Spar’s new strategy, “Better Together”.
“The flow and mood of the composition of the Spar color palette is seamless and exudes a warmth that was very well received during the recent presentation at the Spar International Congress,” Padraig said.
“It is a very proud moment in Spar Croom’s history to be showcased on the international stage at this year’s Spar International Congress. I am delighted with the changes to the flow of the store and in particular the non-licensed departments and Spar Deli. The benefits for our customers are also obvious as they can spend time browsing before choosing what they want to buy and it really interests them. I am really delighted with the new layout and it is a real success with our customers.
Congratulating the Limerick and Padraig store, Colin Donnelly, Spar Sales Director, said: “Padraig Broderick and his team at Spar Croom are a tremendous example of retail at its best. Spar Croom is an outstanding ambassador for Spar, and I am delighted that the store has been recognized internationally by being featured at this year’s Spar International Congress.
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