Linktree launches a new Marketplace directory allowing users to browse its platform partners and integrations – TechCrunch
Link-in-bio platform Link tree launches a new single directory for users to browse its platform partners and integrations. The company says the new hub, called Linktree Marketplace, is designed to increase the visibility of its partnerships. Linktree is also introducing Link Apps, which integrates digital experiences and services from Linktree’s partners for platform visitors, including NFT galleries, game launches, music, social media pages and direct shopping. in users’ Linktree landing pages. The new Marketplace will also serve as a directory for partner Link Apps.
Linktree integration partners at Marketplace launch include Audiomack, Bandsintown, Cameo, Community, Gleam, GoFundMe, OpenSea, PayPal, Venmo, Reddit, SoundCloud, Spring, Square, Typeform and more. The new Partner Directory can be found in the in-product Explore menu and externally on the Linktree website. Linktree says Marketplace provides a mutually beneficial model for viewers and creators because Linktree visitors can now watch, listen, buy, and more all in one place. For creators, Marketplace gives them more views, streams, donations, reservations, purchases and more.
“We are always looking for innovative, category-leading ways to reinvent the ‘link-in-bio’ offering,” Linktree CEO Alex Zaccaria said in a statement. “The expansion of our platform to create the Linktree Marketplace is the latest update that meets the ever-changing needs of the creator. This is an incredibly exciting time for us as we continue to expand our roster of partnerships with other brilliant creator tools, which in turn expands and strengthens the power of Linktree for creators.
Linktree says the launch of its Marketplace is its first step in opening up its platform to developers. Linktree has refined its developer tools together with beta partners and is preparing to invite more developers to build their own Link apps and integrations.
The marketplace launch also comes as Linktree launched a new vision for the brand that is no longer seen as just “link in bio” to be a brand that encourages discovery, connection and community. As part of the new brand identity, Linktree has a new custom typeface and color scheme. Marketplace is Linktree’s first new feature after its name change.
Today’s announcement comes as Linktree recently revealed a set of new features that will allow creators to showcase their NFTs and “build a community around ownership”. The new features were developed in partnership with the NFT marketplace OpenSea. The company’s new “NFT Gallery” link feature allows users to showcase their NFTs on their Linktree. Creators can also use their NFTs as profile pictures or backgrounds on their Linktree after connecting their wallets.
Linktree raised $110 million in all equity in March, bringing its valuation to $1.3 billion. Following the increase, Linktree notes that it has focused on introducing new revenue streams and creating additional value for creators and brands. The company claims to have 1.2 billion monthly unique visitors and to have enabled more than one million artists to generate 90 million visits to streaming providers in 2021.