Jeanologia inaugurates the Future of Fashion International Congress for the World Design Capital 2022 in Spain


Jeanologia President Enrique Silla says “the future of fashion and design is to align beauty and the planet” at the inauguration of “Future of Fashion”, the international congress on sustainable transformation of fashion which is held in Valencia (Spain) on October 5 and 6, Valencia being designated World Design Capital 2022 by the World Design Organization.

For Silla, “the designer of the future is a technological artisan with a scientific mind who combines cutting-edge technology to create a better world, who manages to design and manufacture products in a sustainable way while maintaining the spirit and the soul of a craftsman.”

Likewise, he pointed out that “with the tools of the future, we will no longer collaborate with scissors, but with robots, we will no longer use the canvas, but the tablet, we will no longer use water to color clothes, but we will use nanobubbles, among other technologies for finishing clothes like lasers”.

According to him, “design is not only form and function, but it is also the planet”. Therefore, he encouraged designers to create a better world with products that do not pollute.

In its support for the World Design Capital of Valencia, Jeanologia has contributed to the promotion of this congress, which will be attended by eminent international fashion personalities such as Christiane Dolva and Maria Bystedt, from the H&M Foundation; Christopher Raeburn (the British designer who won the Drapers Sustainable Fashion Awards “Brand of the Year” award two years in a row); Alice Bah Kuhnke, Member of the European Parliament; professors from Glasgow and the London School of Fashion; and Fernando Cardona, Head of BrainBox at Jeanologia, among others.

“Future of Fashion” is a milestone in the official program of World Design Capital València 2022 which, for the first time, brings together national and international educational and industry institutions. The congress consists of activities, conferences and workshops on the future of the fashion industry around 6 main themes: raw materials; pattern; Supply Chain; production; consumption and waste; and emissions and biodiversity.

Blue jeans: an industrial success

Fernando Cardona, head of the BrainBox department at Jeanologia, revealed during a presentation at “The Future Of Fashion” how the company has made denim the most sustainable garment on the market and a success story for other textiles. allowing dehydration and detoxification in the production of jeans.

Jeanologia’s mission is to create an ethical, sustainable and eco-efficient textile industry, ushering in a new era through sustainability, digitalization and automation.

Their MissionZero concept is to produce clothes without waste or pollution. For this, Jeanologia has developed various disruptive technologies such as laser, G2 ozone, e-Flow, SmartBoxes, Colorbox and H2 Zero, the first water recycling system to achieve 100% ecological production.

Thanks to the integration of its technologies, it is now possible to eliminate 100% of waste from the production of jeans, from the fabric to the final garment, minimizing the use of water, energy and chemicals. . And while increasing productivity and reducing costs to ensure industry competitiveness, and with zero pollution.

Laser marking workshop for customization

In addition, Amor Cardona, a member of Jeanologia’s BrainBox team, gave a workshop during the congress focusing on clothing personalization using Jeanologia’s Nano laser technology.

The company gave a live demonstration of how it is creating a unique retail experience with this technology that has revolutionized the point of sale. With Nano laser, Jeanologia allows the consumer to participate in the personalization of his own clothes so that he can bring his creativity and transform them into unique pieces, in a fast, simple, visual and sustainable way.

Jeanologia partners with the Swedish Embassy in Spain and the H&M Foundation

As part of World Design Capital Valencia 2022 and the “Future of Fashion” congress, representatives of the Swedish Embassy in Spain and companies such as H&M and IKEA, among others, visited Jeanologia’s facilities to discover their disruptive technologies first hand. , and establish new collaborative synergies with the aim of achieving a more sustainable, efficient and competitive textile industry.

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